Sample result
Sample review: three bullets from a marketing coordinator
Can you review my experience section? I’m applying for a marketing manager role.
Before and after
| Your bullet | Feedback | Stronger, with your numbers |
|---|---|---|
| Responsible for social media accounts | A duty, not a result. Which accounts, how big, and what changed? | Grew Instagram from 4k to 11k followers in 12 months with a weekly customer-story series |
| Helped with email campaigns | “Helped” hides your part. What did you own? | Wrote and A/B-tested 24 newsletter campaigns, lifting the average open rate from 21% to 29% |
| Worked with sales team on events | Vague on scope and outcome. | Co-ran six trade-show booths with sales, generating 340 qualified leads |
Where the numbers came from
Reid asked for the real figures before suggesting any rewrite. Every number above is one you supplied; nothing was estimated or made up.
Gaps against the job description
- The role asks for budget ownership. If you managed any spend, add a bullet with the amount.
- “Marketing automation” appears three times in the posting, but HubSpot is only in your skills list. Put it in a bullet where you used it.
- Your summary says “detail-oriented team player”. Replace it with two lines on the results above.
